Comprehensive water supply management begins with a long-term plan and follows through with evaluation and improvement as part of an iterative process (Figure 5). Evaluation results can be used to redirect strategies and programs, reallocate budgets and measure overall progress in achieving desired objectives. The goal of a comprehensive water supply plan is to ensure there will be a reliable, cost-effective water service to meet a community's needs most of the time. However, a contingency plan should also be developed in anticipation of unusual events or emergencies that may arise. Local governments, utilities and other large-scale water licensees are encouraged to seriously consider the following advantages in conducting a comprehensive water supply and management plan.
Actions:
As previously mentioned, each community and water supply service area will possess different circumstances and require different approaches to achieving water use efficiency. The development of standards and best management practices will provide valuable guidance for water supply planning and management. Industry associations are often the most appropriate group to develop standards and codes of practice. They possess the knowledge required to overcome problems and they hold credibility as peers within their industrial sector. Actions:
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Water Rates and Pricing Structures |
Full cost accounting and cost recovery pricing structures sends a strong message to water users on the value of water. A carefully calculated water pricing strategy can fulfil two important needs. First, it contributes to financing water supply, treatment and disposal systems. Second, it can be used to motivate people to adopt water efficient measures through application of the "user pay" principle.
There are several types of water rates and conservation pricing structures.
Determining the type of structure and specific rates will depend on program objectives; relative advantages and disadvantages of each structure; and cost-effectiveness. Some of the principles that should be considered in designing a rate structure are:
- Effectiveness in generating revenue to cover full costs and receive a fair return on public resources;
- Effectiveness in allocating costs;
- Effectiveness in achieving efficient water use;
- Administrative efficiency in implementing the new rates; and
- Willingness and ability to pay on the part of water users.
Allocating costs merits particular attention to address equity and economic efficiency issues. Rate structures should address fairness among different types of water use and users, and avoid subsidization of one group by another (e.g. industrial customers subsidizing residential customers). Economic efficiency refers to reflecting all direct and indirect costs of service (Mitchell and Hanemann, 1994).
Actions:
- Review pricing structures for water allocation (lead: Ministry of Environment) and retail water systems (lead: local governments) to address the full social, environmental and economic costs, benefits and value of water.
STRATEGIC DIRECTION 6
Financial Incentives |
Positive reinforcement and incentives to implement water use efficient programs have been under-utilized. As prices will necessarily rise to cover the costs of infrastructure replacement, water treatment and future expansion in services, water use efficient initiatives should be supported and rewarded through financial incentives. If developed as part of a cost-effective strategic plan, economic incentives can become investments with a high potential for gaining both cost and water savings in the medium to long term.
Actions:
- Continue to provide provincial grants with added encouragements to adopt water use efficiency measures, such as:
- Implementation of water audit and leak detection programs;
- Universal metering and conservation-oriented pricing structures; and
- Accurate records of water consumption and water quality over a period of years (lead: Ministry of Municipal Affairs (now Ministry of Community Services)).
- Consider financial incentives, such as low interest or forgivable loans, tax credits and rebates to install water use efficient devices (lead: local governments, utilities, federal government, and provincial government).
- Support the continuation of the Federal, Provincial and Local Government Infrastructure Funding Program to promote the efficient use of water (lead: local, provincial and federal governments).
4.4 Communicate and Educate
Most British Columbians realize the importance of water in their lives. However, many are unaware of the benefits of efficient water use and require information on how to achieve efficient water use. The following strategic directions are aimed at enhancing awareness, understanding and actions in water stewardship, water use efficiency and water resource values, and promoting life long water conservation behaviour. Initial target audiences will include educators, school children, community groups, water managers, purveyors, elected local government officials and community leaders. Additional audiences may include key business sectors and the media.
STRATEGIC DIRECTION 7
School and Community Education Programs |
The Ministry of Environment already has a variety of educational materials and programs. MELP is encouraged to continue their education programs and work with the ministries of Education and Advanced Education; Training and Technology; local governments, the B.C. Water and Waste Association and community based organizations. Many local governments also support local school programs through presentations, tours, information brochures, contests and scholarships. They are encouraged to continue and expand their programs.
Actions:
- Enhance and expand provincial environmental education programs to include water use efficiency topics (lead: Ministry of Environment, local governments).
- Support local water education programs through summer employment and volunteer programs (lead: Ministry of Environment).
STRATEGIC DIRECTION 8
Seminars and Guides for Utilities and Licensees |
Water managers, purveyors, local councillors, community user groups and individual water licence holders need good information to make sound water conservation decisions.
Actions:
- Develop presentations, seminars and workshops to introduce the Water Conservation Strategy for British Columbia, share information, ideas and successes (lead: BCWWA).
- Consideration should be given to a series of "How To" guides and related materials on water audits and specific water use efficiency measures for water licensees, industries, private utilities and local governments (lead: Ministry of Environment, Ministry of Agriculture and Food (now Ministry of Agriculture and Lands), and B.C. Water and Waste Association).
- Consider "Water Efficiency in the Workplace" educational materials for specific industrial, commercial and institutional water users (lead: Ministry of Environment and B.C. Water and Waste Association).
STRATEGIC DIRECTION 9
Social Marketing |
Technically sound, cost-effective programs can often fail if pertinent information doesn't reach the right audience. With few exceptions, a communication or social marketing strategy should be an integral part of any water use efficiency program.
Many water use efficiency programs are voluntary measures. Therefore, they rely on market acceptance and individual actions. Information alone doesn't necessarily lead directly to action, but action cannot be taken without adequate information on what to do, how to do it and why it should be done. Even mandatory programs, such as watering restrictions, will not be successful if people are unaware of the program.
Reporting results of water use efficiency measures is also very important. Regular reporting helps to maintain interest in water issues and increase public support. Keeping people appraised of successes, failures and subsequent improvements will also help build a supportive constituency for the next water use efficiency initiative.
Informing people requires an organized and concerted effort. One-time general announcements or broadcasts will often result in scattered and scanty information.
Actions:
- Develop social marketing strategies to support water use efficiency initiatives and convey important messages to water users (lead: all water management agencies). To maximize success, keep the following points in mind:
- Target your audience;
- Use a variety of media, including community connectors such as local organizations;
- Communicate often to reach both early and late adopters;
- Actively engage people; and
- Be open and responsive to your audience's problems, questions, observations and suggestions.
4.5 Encourage Market Development and Innovation
The Water Conservation Strategy for British Columbia recognizes the role of innovation in bringing about change. Many of the initiatives presented in Appendix 2 and practiced throughout the province have stemmed from innovative ideas that didn't exist ten or twenty years ago.
Many new innovations and practices may broaden the notion of water use efficiency as it currently stands in British Columbia. For example, toilet tanks with built in hand basins which drain to the tank have been used in Japan for many years. Measures to increase precipitation in a water basin have been explored in drier areas of the world, as have measures to decrease evaporation, transpiration, and losses to groundwater seepage or water running off the land. These ideas and other unimagined ones may provide solutions in the future.
STRATEGIC DIRECTION 10
Market Development and Innovation |
In coming years many innovations in the forms of technological invention, creative planning methods, landscape designs and other new ideas will arise to advance water use efficiency. Existing innovations utilized in other places may also be successfully adopted in British Columbia as the need arises or techniques and tools become available in the province.
This Strategy supports the principle, the need and the value of innovation and encourages all water purveyors, drawers and users to explore alternatives and innovations that can lead to greater water use efficiency.
Actions:
- Convene a sub-committee of the B.C. Water Conservation Strategy Working Group to explore options, disseminate information and encourage innovative technology (lead: BC Hydro, Capital Regional District Water). Possible activities include:
- Collaboration with post-secondary institutions to conduct research and develop training programs;
- Collaboration with industry and trades associations on market development for water use efficient devices and services;
- Assessment of innovative market mechanisms such as cap and trade systems where water savings from retrofits may be applied to new developments, resulting in no net change in total service area water use; and
- Analysis of financial incentives / disincentives and potential partnerships to encourage market development for proven technologies (e.g. front loading washing machines).


